Berner isn’t just a name in the hip-hop world he’s a symbol of hustle, entrepreneurship, and financial savvy.
Born Gilbert Anthony Milam Jr., Berner has built a career that spans music, cannabis, and lifestyle branding, turning his passions into multiple streams of income.
Over the years, he has transformed from a San Francisco rapper into a business mogul, co-founding the famous cannabis brand Cookies, collaborating with industry heavyweights like Wiz Khalifa and Snoop Dogg, and releasing a string of successful albums.
But just how much is Berner worth? In this article, we’ll take a deep dive into Berner’s net worth in 2026, breaking down his music earnings, business ventures, investments, and lifestyle.
You’re a fan curious about his fortune or an entrepreneur looking for inspiration, this comprehensive guide will reveal the financial empire behind the name Berner.
Berner: Background and Career Beginnings
Gilbert Anthony Milam Jr., professionally known as Berner, was born on October 27, 1983, in San Francisco, California. Growing up in the Bay Area, Berner was exposed to the vibrant local music scene, which played a crucial role in shaping his artistic vision. From a young age, he showed a natural talent for writing and performing, which eventually led him to pursue a career in rap.
Berner officially entered the music industry in the early 2000s, releasing mixtapes that quickly gained attention for their authentic storytelling and smooth flow. His early work often reflected his life experiences in San Francisco, resonating with fans who appreciated both his lyrical talent and his entrepreneurial mindset.
A turning point in his career came through collaborations with high-profile artists such as Wiz Khalifa, Snoop Dogg, and Curren$y. These partnerships not only expanded his audience but also helped him gain credibility in the competitive hip-hop industry. Beyond music, Berner’s curiosity about business and branding began to grow, setting the stage for ventures that would later significantly boost his net worth. His journey from local rapper to influential entrepreneur is a testament to talent combined with strategic vision.
Music Career Earnings
Berner’s music career has been a major pillar of his wealth, contributing significantly to his net worth. Since his early mixtapes in the 2000s, he has consistently released albums and singles that performed well both commercially and critically. Some of his most notable projects include Urban Farmer, 20 Lights, and collaborative albums with Wiz Khalifa, which helped expand his reach to national and international audiences.
Streaming platforms have also played a key role in Berner’s income. With millions of streams on Spotify, Apple Music, and YouTube, royalties from digital plays generate a steady revenue stream. Beyond streaming, Berner earns from album sales, both physical copies and digital downloads, as well as merchandise tied to his music releases.
Touring has been another significant income source. Concerts, live performances, and festival appearances not only provide ticket revenue but also boost merchandise sales, adding to his overall earnings. Collaborations with major artists have further increased his visibility and earning potential, often bringing lucrative feature fees and royalties.
While music alone doesn’t account for all of Berner’s fortune, it laid the foundation for his wealth, giving him the platform and resources to expand into entrepreneurship and other business ventures.
Business Ventures and Entrepreneurship
While Berner’s music career established his reputation, his business ventures are what truly set him apart and amplified his net worth. Most notably, Berner is the co-founder of the cannabis lifestyle brand Cookies, which has grown into a multi-million-dollar enterprise. Cookies isn’t just a dispensary brand; it represents a culture, offering premium cannabis products, apparel, and accessories, with locations in multiple states and international reach. The brand’s success has made Berner a prominent figure in the legal cannabis industry, contributing significantly to his financial empire.
Beyond Cookies, Berner has diversified his investments into other cannabis-related projects, including cultivation partnerships, branded merchandise, and licensing deals. His strategic approach to entrepreneurship shows a keen understanding of both branding and market demand.
Berner has also ventured into lifestyle and merchandise lines, capitalizing on his fan base to sell clothing, accessories, and limited-edition products. Endorsements, collaborations with other brands, and partnerships in the entertainment space further add to his income streams.
By combining music, branding, and strategic investments, Berner has created a diversified financial portfolio. His entrepreneurial mindset has allowed him to leverage his fame into profitable ventures, making his business earnings a central pillar of his estimated net worth.
Lifestyle and Personal Assets
Berner’s success is also reflected in his lifestyle, which showcases both luxury and strategic investment. Over the years, he has acquired several high-value properties, including homes in California’s Bay Area and other locations. These real estate holdings not only provide comfort and prestige but also serve as long-term investments that contribute to his net worth.
When it comes to vehicles, Berner enjoys an impressive collection of cars, often featuring high-end and custom models that reflect his personal style. Luxury cars are a common indicator of his success, complementing his public image as a rapper and entrepreneur.
Jewelry and fashion are also part of Berner’s lifestyle. From designer watches and chains to limited-edition apparel, these items highlight both his taste and his financial capability. Merchandise from his brand, Cookies, further intersects with his personal style, blurring the lines between lifestyle and business.
Despite the display of wealth, Berner is known to balance indulgence with strategic investment. His properties and luxury items often retain or increase in value, reflecting a practical approach to personal assets. Combined with his music and business income, these lifestyle choices illustrate the full scope of how Berner manages and grows his wealth.
Berner’s Estimated Net Worth
As of 2026, Berner’s net worth is estimated to be around $35 million to $40 million, a figure that reflects his success in both music and business. While his music career laid the foundation, it is his entrepreneurial ventures, particularly the Cookies cannabis brand, that have significantly amplified his wealth.
Music earnings continue to contribute steadily through album sales, streaming royalties, tours, and collaborations. While exact figures are hard to pinpoint, industry analysts estimate that Berner makes several million dollars annually from his music, particularly from digital streams and live performances.
However, the majority of his net worth comes from his business ventures. Cookies has become a leading cannabis brand in the U.S., generating millions in annual revenue from dispensaries, branded products, and licensing deals. Berner’s strategic investments in other cannabis projects and lifestyle merchandise further diversify his income, ensuring multiple revenue streams beyond music.
In addition to earnings, Berner’s personal assets—luxury real estate, cars, and collectible items—add substantial value to his net worth. By balancing active income with long-term investments, Berner has created a diversified financial portfolio that secures his position as both a successful artist and a savvy entrepreneur.
Analysis: How Berner Built His Wealth
Berner’s financial success is the result of a carefully crafted combination of talent, entrepreneurship, and strategic branding. Unlike many artists who rely solely on music, Berner recognized early that diversifying income streams was key to long-term wealth. By simultaneously building his music career and establishing business ventures, he created multiple sources of revenue that complement each other.
Branding has been central to his strategy. With Cookies, Berner didn’t just sell cannabis—he created a lifestyle brand. This approach allowed him to monetize his reputation and fan base, turning cultural influence into tangible profits. Collaborations with other artists and strategic partnerships further amplified both his brand visibility and financial returns.
Investments in real estate, merchandise, and cannabis ventures also show a long-term vision. Rather than spending all earnings, Berner focuses on assets that retain or appreciate in value. This combination of active and passive income streams has allowed him to scale his wealth consistently over time.
In essence, Berner’s approach demonstrates a modern blueprint for success in entertainment: leverage talent for exposure, build a brand with cultural significance, and diversify investments. His wealth is not just a reflection of earnings but of smart, strategic decision-making.
Challenges and Controversies
While Berner’s journey to financial success is impressive, it hasn’t been without challenges and controversies. Navigating the music industry is notoriously difficult, and Berner faced the usual obstacles of gaining recognition, securing collaborations, and competing in a crowded market. Early in his career, building a loyal fan base required relentless effort, self-promotion, and a consistent output of mixtapes and albums.
In addition to the music industry, Berner’s business ventures—especially in cannabis—come with unique challenges. The cannabis market is highly regulated, with laws differing between states and countries. Managing compliance, licensing, and operational hurdles requires careful planning, and mistakes could be costly. Despite these obstacles, Berner has successfully expanded Cookies across multiple locations, demonstrating his ability to navigate a complex business environment.
Berner has also faced public scrutiny and controversies, which are common for high-profile artists. From media rumors to disputes within the industry, these situations can affect brand perception and business partnerships. However, Berner’s focus on professionalism and brand consistency has helped him maintain credibility.
Ultimately, while challenges and controversies have tested his resilience, Berner’s strategic approach, diversified income streams, and strong branding have allowed him to continue growing his wealth and influence without major setbacks.
Future Prospects
Looking ahead, Berner’s financial trajectory shows strong potential for continued growth. In music, he remains active with new projects, collaborations, and tours, all of which promise additional revenue streams. His loyal fan base ensures that upcoming albums and singles will generate significant streaming royalties, merchandise sales, and ticketed performances. Strategic collaborations with other high-profile artists could further elevate both his visibility and income.
On the business side, Berner’s Cookies brand continues to expand its footprint. With plans for more dispensaries in the U.S. and potential international ventures, Cookies is poised to generate even higher revenue in the coming years. Additionally, licensing deals, partnerships, and limited-edition product lines present opportunities for increased profitability and brand recognition.
Berner’s approach to lifestyle branding and investments also suggests smart financial planning. By combining active income from music with passive income from business ventures and real estate, he ensures long-term stability and wealth accumulation.
Considering his diverse revenue streams, growing brand, and entrepreneurial mindset, experts predict that Berner’s net worth could reach $50 million or more within the next five years. His continued success demonstrates how blending creativity with strategic business acumen can create lasting financial impact.
Conclusion
Berner’s journey from a San Francisco rapper to a successful entrepreneur is a testament to talent, vision, and strategic decision-making.
His estimated net worth of $35–40 million in 2026 reflects not only his accomplishments in music but also his savvy business ventures, particularly in the cannabis industry with his Cookies brand.
By diversifying his income streams combining music royalties, touring, merchandise, and entrepreneurship Berner has created a financial empire that few artists in his niche can match.
Beyond numbers, Berner’s story highlights the power of branding and long-term planning.
He transformed his personal image into a lifestyle brand, leveraging cultural influence into tangible business success.
His investments in real estate, luxury assets, and strategic partnerships further solidify his financial foundation, ensuring that his wealth continues to grow.
While challenges and industry obstacles have tested him, Berner’s resilience, creativity, and entrepreneurial mindset have allowed him to thrive.
For fans, fellow artists, and aspiring entrepreneurs alike, Berner’s career offers valuable lessons on blending passion with smart business strategy.
Ultimately, Berner’s net worth is more than a figure it represents the impact of innovation, hard work, and vision in both music and business.
